Putrajaya is the new Federal Government Administrative Centre for Malaysia. It is the largest integrated urban development project undertaken in the nation.
Being a new town, its planning and development poses its own fair share of opportunities, and challenges.
Of course being a greenfield development it is fairly easy to plan and lay out the development components as we town planners would see it fit and proper. The developers would then come in and duly start construction as planned. But that, comparatively, is the easy bit. The greater challenge is in building the community and in seeing that the new town prosper and blossom into a vibrant town.
Putrajaya already has a sizable population of about 69,000. But what it still lacks - for the time being at least - is commercial developments. The Government of Malaysian is keen to see this new city become more vibrant for the locals and visitors alike. That will not happen unless and until there are more commercial complexes, F&B outlets and other retails.
All these have been planned for. Commercial areas have been earmarked within the city right at the outset. What is needed now is to attract investors and developers to come in and do their bit.
Easier said than done. But of late, big investors - including from overseas - have noticed Putrajaya's potential and started to pour in their money. A lot more needs to be done of course. Promotional activities to attract multinational corporation (MNCs), F&B franchisers and retail anchor tenants would be the way forward.
No point having ample commercial plots if people do not know what you have to offer. And Putrajaya do have lots to offer in terms of recreation, quality services and beautiful natural surroundings and living area.